An honest, running list of what I've shipped, what I'm building now, and what I've scrapped, across software, brands, AI, and the trades. Same operator instinct I bring to client work: ship it, measure it, and know when to walk away.
My digital marketing consultancy, co-founded with Sonja Missio. Hundreds of clients served, and AI-assisted for 5 years.
VisitA contracting business serving Toronto and the GTA. Where the operator instinct gets pressure-tested in the real world.
VisitTalks and workshops on building, AI, and operating across wildly different industries.
VisitA lightweight SaaS tool for teams buried in calls, the honest gut-check on whether that meeting could have been an email.
VisitA quietly held collection of premium domains. Some parked, some waiting for the right build. (No, I won't tell you what's in it.)
An early-stage idea still being shaped. More when there's something real to show.
A playful community brand and contest. Proof that not everything has to be a startup to be worth making.
VisitSmall, well-built cabins, the occasional side project that keeps threatening to become a real business.
Eight years travelling the circuit through 25 countries, with multi seven figures in winnings. Where I learned risk, discipline, and how to read a room under pressure.
A football recording startup. The big guys got there before we gained traction.
A tiny home content site and Facebook group. Never took off.
High-end fitness equipment that doubled as furniture. Stuck after one rough prototype.
Collected tech stack combos to see how companies use their tools. Stackshare.io became massive first.
Random Charlie Munger quotes on investing.
A group of popular city cycling routes around Toronto. No traction.
An autofilled application for Canada's IEC visa portal. The government changed the system.
CNC-cut cornhole sets, built well, sold rarely. Never took off.
Half this list is retired, on purpose. Knowing what to kill is the same skill I bring to a client's budget.
The first version of anything is rough. You learn more from one thing out in the world than ten polished in your head.
A healthy scrap pile is a feature, not a bug. Cutting the things that don't earn their place is exactly how I protect a marketing spend.
Software, brands, construction, sport. Each one hands the others a move they wouldn't have found alone, which is the whole point.
Build fast, measure honestly, double down on what works. If that's the operator you want in your corner, that's exactly what a fractional engagement looks like.