Fractional CMO

A fractional CMO who owns the outcome, not just the strategy.

Executive marketing leadership for founders who need senior direction and someone who'll actually build it, with AI doing the heavy lifting. One or two clients at a time, from $8k/month.

1 of 2 fractional CMO seats currently open
4.9
★★★★★
4.9/5 rating on Clutch
"Over delivered."
P.B., President, Canadian Premier League
$12M+ generated18 yrs operating175+ projects
$12M+revenue generated
4.9/5rating on Clutch
3seven-figure businesses built
1–2clients at a time
Who it's for

Built for founders past the guessing stage.

You've got real traction, revenue, a product people want, but marketing has become the bottleneck. You don't need another agency or a junior hire. You need a senior operator to own it.

A fit if you…

  • Have product-market fit and revenue, but marketing is unpredictable
  • Need senior strategy and someone to actually run it
  • Want a marketing leader without the $250k+ full-time cost
  • Are ready to use AI for real leverage, not as a buzzword
  • Value one accountable owner over a rotating cast

Probably not if…

  • You're pre-revenue and still searching for product-market fit
  • You want a pair of hands to execute a plan you've already set
  • You're looking for the cheapest option, not the right one

If that's you, Clavis Social or a lighter advisory may fit better, and I'll point you there.

The difference

Most marketing help stops at advice. I run the function, and I've built the businesses to prove I can.

I own it, end to end

Strategy, the team, the budget, and the number. Not a deck handed off at the door, I sit in the room and stay accountable to pipeline and revenue.

I've actually built businesses

Three seven-figure companies and $12M+ generated. The strategy I give you has been pressure-tested with my own money on the line, not just billed by the hour.

I build with AI

The rare combination: a marketing leader who also ships. I wire up automation and AI tooling that gives small teams the leverage of much bigger ones.

What I own

A full marketing function, in one operator.

Strategy & positioning

The one angle you can own, a message that travels, and a go-to-market plan the whole company can rally behind.

Demand & growth

The channels, funnels, and retention loops that turn attention into qualified pipeline, and pipeline into revenue that compounds.

Team & execution

I lead whoever you've got, bring in who you need, and stand up the systems, so the function runs without depending on me forever.

AI & automation

Custom workflows and tooling that remove the busywork, so a lean team ships like one several times its size.

How it works

The first 90 days.

No campaigns before the foundation is right. Here's how we go from kickoff to a marketing engine that compounds.

1
Weeks 1–4

Diagnose

Full audit of what's working, your ideal customer, positioning, and how marketing connects to revenue. We measure before we move.

2
Weeks 5–8

Architect

The growth system: channel mix, messaging, the funnel, and the AI workflows that will run underneath it. Every later decision flows from here.

3
Weeks 9–12

Activate

First campaigns live, dashboards in place, the team trained on the playbook. You get a clear, board-ready read on what's working.

Month 4+

Compound

The system matures and each month outpaces the last. Month-to-month, scale up, scale down, or hand off, no penalty.

How it compares

Senior leadership, without the trade-offs.

 
Fractional CMO
Full-time CMO
Agency
Monthly cost
From $8k
$20k+
$5k–15k
Owns the function
Yes
Yes
No
Executes, not just advises
Yes
Partly
Yes
Has built businesses
Yes
Rarely
No
Time to impact
Weeks
3–6 months
Months
Commitment
Month-to-month
Salary + equity
6–12 mo contract
The proof

Results, not reports.

A few outcomes from the work, verified through client reviews on Clutch.

1M+
paid reach on a single campaign
Autoglym
+400%
monthly impressions, followers doubled
Toronto High Park FC
<$80
cost per qualified lead
NuraLogix
+2,000
new followers, real capacity freed
Community Solutions
"

We feel valued as a client, they want us to succeed.

D.L.Brand Manager, Autoglym
"

A group of fun and knowledgeable people to work with.

W.S.W.Digital Marketing, NuraLogix
Pricing

Simple, transparent, no surprises.

Pricing's public on purpose, it's a filter, not a hurdle. You'll know the investment before we ever reach a second call.

Fractional CMO
$8,000 / month

Month-to-month · 1–2 clients at a time

  • Full ownership of strategy, team & the number
  • The 90-day architecture, then ongoing leadership
  • AI workflows & automation built in
  • Board-ready reporting and a single point of accountability
Book an intro call

Not quite a full CMO engagement? Growth Advisory gives you the thinking in lighter sessions, and Clavis Social, my agency, handles execution-heavy work end-to-end.

One or two fractional seats at a time keeps me senior and hands-on. If they're full, I'll be honest about the waitlist.

FAQ

Common questions.

Enough to lead the function properly, typically the equivalent of one to two days a week, structured around standing meetings, the work itself, and always-on availability for the things that can't wait. You're getting a marketing leader, not a fixed block of hours.

An agency runs campaigns for you; it doesn't own your marketing or sit in your leadership meetings. I own the strategy, the team, and the number, and when the work is execution-heavy, my agency Clavis Social can run it under that strategy. You get the brain and the hands, aligned.

The first 90 days build the foundation, with early signal showing by the activation phase. Most of the compounding happens after that, each month should outperform the last as the system matures. I'd be wary of anyone promising overnight numbers before the architecture exists.

No. Engagements are month-to-month. Scale up, scale down, or hand off without penalty. The work should earn its place every month, that's the right incentive for both of us.

Even better. I lead the team you have, fill the gaps, and give them a clear playbook and senior direction, most founders find their existing people do their best work once someone senior is steering.

No. I'm Toronto-based but work remote-first with founders across North America and the UK, with the occasional in-person session when it helps.

Ready to stop guessing?

One or two seats at a time. If the fit's right, let's find the sharpest version of what you do, and build the engine to put it everywhere.

Book an intro call